About Me • Atlanta-based
Designing with purpose & strategy
I’m a product designer who works on complex, enterprise-scale products where clarity, alignment, and trust are difficult to establish and essential to get right.
Over the course of my career, I’ve gravitated toward work that sits between design, product, and technology, often stepping in when problems are still forming and teams need help making sense of competing inputs. I’m most effective in environments where decisions ripple across systems, organizations, and time.
This page is less about a résumé and more about how I think, how my work has evolved, and what I value when collaborating with others.
How my work evolved
Earlier in my career, I was focused on execution; designing interfaces, flows, and features needing to work well in isolation.
Over time, I found myself increasingly pulled toward the questions underneath the work: how decisions were being made, how systems fit together, and where misalignment was creating friction downstream.
As the products I worked on grew more complex, so did the problems surrounding them. I began spending more time helping teams navigate ambiguity, clarify intent, and align across disciplines before solutions ever took shape. That shift naturally moved my work closer to platform thinking, systems design, and enterprise-scale challenges.
I’m most effective when there isn’t a clear answer yet; when strategy is still forming, constraints are real, and teams need help turning uncertainty into something shared, buildable, and durable.
Recent experience
Staff Product Designer
ServiceNow
2025 - Present
Lead Product Designer
Salesforce
2019 - 2025
Senior Product Designer
Cars.com
2016 - 2019
Every project is unique but my process is built on these core principles
My approach
1/ Strategic
Aligning design decisions with business objectives and measurable outcomes
2/ Human-centered
Putting real people and their needs at the heart of every design decision
3/ Grounded
Staying connected to practical constraints and what's achievable
Team Testimonials
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Bradly...has a way of sharing his expertise in a way that is not dismissive... which is not a skill many have...
Kylie Yancey, Senior Product Manager
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I appreciate Bradly has a very organized process... it's clear he has thought through the process and is always looking for ways to make engaging with his teams easier.
Stephanie Baker, Director Program Management
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Brad is an incredibly talented, skillful and passionate design professional, who is an asset to any team lucky enough to have him. His work builds on foundational understanding of the problem space through both qualitative and quantitative data.
Ryan Page, VP Product Design