04 · Design
The visible layer.
Where strategy becomes something people can touch: frameworks, flows and screens.
Product · Strategy · Design · Atlanta
I turn strategy into products people can use.
Product manager, strategist and designer. I connect company goals to the decisions that shape what gets built, then follow them through to something people can use.
01 · About
Almost 15 years across product, UX and design at Sears, Cars.com, Salesforce, ServiceNow and now Sola. I work upstream, where a goal becomes a decision, and stay through to the thing people use.
- Sears
- Cars.com
- Salesforce
- ServiceNow
- Sola
02 · How I work
Design is the execution layer of strategic thinking.
Four layers, one center. Strategy sits at the base, operations keeps it running, product turns it into something to ship, and design is the layer people see.
03 · Product
Scope, launch and learn.
Prioritization, go to market research and launch planning, with instrumentation built in.
02 · Operations
Make the work repeatable.
Operating rhythms, planning systems and rituals that keep teams shipping without burning out.
01 · Strategy
Goals before features.
OKR mapping, operating rhythm and the decisions that connect company goals to what gets built.
03 · Selected work
Work that started upstream.
One transformation, two customer bases
B2B went first and set the playbook. B2C used it to reach the plan announced at Connections 2025.
One experience across every portal
Aligning 40+ senior leaders across separate properties on one vision for a unified, AI supported experience.
Bars show where each project sat
- strategy
- operations
- product
- design
Learning sandboxes with an AI tutor built in
Modernized legacy simulations and brought AI coaching into the sandbox, validated with 11 active learners.
The right touch: an AI presence framework
Four levels of AI presence, grounded in user intent and the signals that reveal it.
A planning system other teams adopted
A lightweight, repeatable sprint planning system that enabled the first sustained UX adoption in Marketing Cloud.
04 · Writing and frameworks
Notes from the overlap.
Published on UX Collective. Frameworks I use with teams, written down so others can use them too.
UX Collective · Nov 2025
From design to direction
Why product designers belong in AI thinking, and how the role shifts from screens to direction.
UX Collective · Dec 2025 · Editor’s choice
Designing for signals
How intent and instrumentation shape AI experiences, from company goals down to signal quality.
UX Collective · Apr 2026
The right touch
Mapping AI presence to user intent: when to nudge, when to talk, when to step aside.
“To the best UX partner in the land, truly, simply the best.”