Start upstream
Find the goal behind the request before anyone draws a screen. Most rework starts with a skipped question.
About
I connect the goal to the decision to the thing people use.
I’m Bradly, a product manager at Sola in Atlanta. Before that I spent over a decade as a product designer at ServiceNow, Salesforce, Cars.com and Sears, helping teams make sense of unclear problems and getting leaders aligned on where to go next.
15Years across product, UX and design
5Companies, Sears to Sola
L0–L3AI interaction framework
3Essays on UX Collective
01 · The path
From pixels to priorities.
My background is in psychology and computer science, and I taught myself human computer interaction. That mix still shapes how I work: people first, systems second, and screens last.
At Salesforce and ServiceNow I designed for complex enterprise products and mentored people across design, product and engineering. Along the way I noticed the work that mattered most happened before anyone opened a design tool.
At Sola I moved into product management to work on that part directly: setting goals, mapping them to decisions, and making sure what ships is what was meant.
Sears
Retail
Cars.com
Marketplace
Salesforce
Marketing Cloud
ServiceNow
AI experience
Sola
Product · now
02 · Principles
How I show up on a team.
Make the logic visible
Show the reasoning, not just the result: a map, a model, a decision log people can argue with.
Teach while building
Every project should leave the team a little more capable than it found them.
Ground it in evidence
Pair what people say with what the data shows, so a decision still holds up when someone pushes back.
03 · Beyond the work
Leading, teaching, writing.
- Leadership
- Help lead the Product org at Sola. Managed a team at ServiceNow and served as interim manager at Salesforce.
- Mentoring
- Mentoring since college. Mentees have earned promotions and won awards, from product designers to art directors and engineers.
- Workshops
- Workshops at Salesforce, Cars.com and ServiceNow that aligned teams on the company vision and helped stop year over year declines in key metrics such as CSAT.
- Patents
- Patents for visualizing data inside a canvas based automation tool for marketing teams.
- Writing
- A UX Collective series on design and AI, three essays so far. Designing for Signals was an Editor’s Choice in December 2025.
- Off the clock
- Volunteer volleyball coach, a family side business, coding for fun and a lot of Zelda. Always learning something new.
“To the best UX partner in the land, truly, simply the best.”
“Bradly…has a way of sharing his expertise in a way that is not dismissive… which is not a skill many have…”
“I appreciate Bradly has a very organized process… it’s clear he has thought through the process and is always looking for ways to make engaging with his teams easier.”
“Brad is an incredibly talented, skillful and passionate design professional, who is an asset to any team lucky enough to have him. His work builds on foundational understanding of the problem space through both qualitative and quantitative data.”